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Research papers

It's engagement, but is it research?

The research industry is constantly looking to develop more techniques and approaches to try and get closer to the truth and to generate insight. Our argument is that even when we use a great technique the truth that it is trying to communicate can...

Catalogue: Qualitative 2008: Consumer Choice
Author: Alex Johnston
Company: Jigsaw Research
November 20, 2008
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Citation

Johnston, A. (2008a, November 20). It's engagement, but is it research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-s-engagement-but-is-it-research-